[3 Question Friday] Can your agency pass the positioning test?
Corey Quinn
Founder, Deep Specialization™
If your positioning doesn’t click fast, you’re losing trust. Use these 3 questions to define your niche, clarify your offer, and stand out in your vertical.
Here’s the truth about launching in a new vertical:
It takes time to build trust.
But it doesn’t have to take forever.
Most agencies make this mistake:
They jump into lead gen without credibility and wonder why they get ghosted.
If you want early wins, get visible in the places your vertical already trusts.
Start here:
What’s the #1 industry event, podcast, or community where your ideal clients already gather, and how can you show up there in the next 30 days?
Who are the 3 most influential voices in this space, and what’s your plan to get on their radar?
Which software providers, associations, or vendors already serve your ideal clients, and how many of them know you exist?
In Anyone, Not Everyone, I share the exact strategies that helped us dominate new verticals without burning six months on trial and error.
Check Chapters 11–14 for:
✅ Vertical campaign planning
✅ Authority-first marketing plays
✅ Relationship-based sales shortcuts
CQ
Frequently Asked Questions
Why do agencies get ghosted when launching in a new vertical?
Because they jump into lead gen before they have any credibility in that space. Without trust already built, outreach lands like a stranger's pitch and gets ignored.
How do I get visible in a vertical I'm new to?
Show up where your ideal clients already gather, industry events, podcasts, or communities they already trust. That's faster than trying to build trust from a cold list.
Why does it matter who the influential voices in my vertical are?
Because getting on their radar borrows trust that would otherwise take months to earn on your own. Identify the top 3 and build a plan to get in front of them.
What role do software providers, associations, and vendors play?
They already serve your ideal clients and often have relationships you can tap into. If they don't know you exist yet, that's a gap worth closing before you rely on cold lead gen.
Where can I find the full strategy for dominating a new vertical?
Chapters 11 through 14 of Anyone, Not Everyone cover vertical campaign planning, authority-first marketing plays, and relationship-based sales shortcuts.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
