[3 Question Friday] Can your agency pass the positioning test?
Corey Quinn
Founder, Deep Specialization™
If your positioning doesn’t click fast, you’re losing trust. Use these 3 questions to define your niche, clarify your offer, and stand out in your vertical.
Here’s the truth about launching in a new vertical:
It takes time to build trust.
But it doesn’t have to take forever.
Most agencies make this mistake:
They jump into lead gen without credibility and wonder why they get ghosted.
If you want early wins, get visible in the places your vertical already trusts.
Start here:
What’s the #1 industry event, podcast, or community where your ideal clients already gather, and how can you show up there in the next 30 days?
Who are the 3 most influential voices in this space, and what’s your plan to get on their radar?
Which software providers, associations, or vendors already serve your ideal clients, and how many of them know you exist?
In Anyone, Not Everyone, I share the exact strategies that helped us dominate new verticals without burning six months on trial and error.
Check Chapters 11–14 for:
✅ Vertical campaign planning
✅ Authority-first marketing plays
✅ Relationship-based sales shortcuts
CQ
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
