[3 Prompt Friday] Still selling “everything to everyone”?

Being a founder-led generalist isn’t a strategy to scale. It’s a way to stay small. And it’s costing you real money.

The question isn’t “Should we niche?”

It’s “Why haven’t we done it already?”

Here are 3 questions to help you unpack that this week:

1. Look at your last 10 client wins—how many were from the same vertical? And if the answer is 3 or fewer, what’s stopping you from owning the one that shows the most momentum?

2. If you removed your logo from your website, would anyone in your target market still know it’s you—or would it sound like any other “full-service agency”?

3. What’s one industry, trade, or customer type your team already understands better than 95% of your competitors—and how could you start doubling down there this month?

Want help figuring out your vertical and making the leap without killing your cash flow?

That’s literally what I do.

(Also: Chapters 3 and 5 in Anyone, Not Everyone walk you through the exact process.)

Let me know what clicked.

Have a great weekend!

CQ

P.S. Want to go deeper? I’m giving away the Anyone, Not Everyone audiobook—completely free. It’s me reading it, so it’ll feel like we’re having a 1:1 strategy session. You’ll also get access to the bonus companion workbook and plug-and-play templates. No strings, just results. Grab it here: AnyoneNotEveryone.com/audio