3 Questions on What Vertical Focus Could Change

Take 5 minutes over the weekend to consider these questions: 

1. What would your agency look like if 80% of your revenue came from one specific vertical? How would it change your operations and marketing?

2. What are the recurring challenges your current clients face that could be solved more effectively by becoming a specialist?

3. If you had to double your revenue in the next year without adding more clients, what specific services or expertise would you enhance?

Have a great weekend :) 

CQ

Frequently Asked Questions

What would actually change if 80% of revenue came from one vertical?

Operations and marketing would likely simplify significantly, systems built for one type of client instead of many, and messaging sharp enough to speak directly to a specific audience instead of trying to cover several at once.

How do I find recurring challenges worth specializing around?

Look at what current clients keep running into, the problems that show up again and again across different accounts. Those repeated challenges often point to exactly where deeper specialization would add the most value.

What would it take to double revenue without adding more clients?

Enhancing specific services or expertise that current clients would pay more for, rather than expanding the client base. That reframes growth as depth instead of volume.

How much time should I spend on these three questions?

About 5 minutes over the weekend is enough. The value comes from honest reflection, not from producing a fully worked-out plan.

What's the common thread across these three questions?

Each one tests what real vertical focus could unlock, in operations, in solving recurring problems, and in revenue growth, without needing to look outside the current client base for answers.