3 Weekend Questions on Clients, Pricing, and Positioning

Three questions to ponder over the weekend:

1.  Are you attracting the best clients—or just the ones who happen to show up?

2. Are you competing on value—or stuck in a race to the bottom on price?

3. What’s the ‘big problem’ you solve—and does your target market know you’re the best at solving it?

 Have a great weekend!

Frequently Asked Questions

How do I know if I'm attracting the best clients or just whoever shows up?

Think about whether your client base reflects intentional targeting or just whoever happened to find you. Attracting the best clients usually requires actively pursuing them, not waiting to see who arrives.

How can I tell if I'm competing on value instead of price?

Look at how deals get won or lost. If price is the deciding factor more often than not, that's a sign of being stuck in a race to the bottom rather than competing on the value actually delivered.

What does it mean to solve a "big problem" for a target market?

It means going beyond a service offering to solve something that genuinely matters to that specific audience, the kind of problem that makes an agency the obvious choice once it's clearly understood.

Why does it matter whether the target market knows you're the best at solving that problem?

Because solving a big problem quietly doesn't build positioning. The market needs to actually recognize that expertise for it to translate into being chosen over competitors.

What's the common thread across these three questions?

Intentionality. Attracting the right clients, competing on value, and being known for solving a specific big problem all come down to deliberate positioning rather than letting growth happen passively.