3 Weekend Questions on the Journey From Good to Great
Corey Quinn
Founder, Deep Specialization™
Reflect this weekend: Are we casting too wide a net? Do clients align with our vision? What's the one thing we're known for? Insights on agency growth await.
Three questions for you to ponder over the weekend on your journey from good to great:
“Are we casting too wide a net?”
What would happen if we focused all our energy on serving one specific vertical or niche where we can deliver unmatched value?
“Do our current clients truly represent our ideal future?”
If not, what steps can we take to identify and attract clients that align with our vision, values, and business goals?
“What’s the one thing we’re known for?”
If someone were to describe our agency in one sentence, would it stand out or blend in with the crowd? How can we refine our positioning to become unforgettable?
Have a great weekend!
CQ
Frequently Asked Questions
How do I know if my agency is casting too wide a net?
Imagine focusing all current energy on one specific vertical or niche instead of spreading across several. If that focused version feels like it could deliver more unmatched value, the current net is likely too wide.
What does it mean if current clients don't represent the ideal future?
It reveals a gap between who's actually being served and who the agency wants to attract going forward. Closing that gap starts with identifying what steps would attract clients aligned with the real vision and values.
How do I test whether my positioning actually stands out?
Imagine someone describing the agency in one sentence. If that sentence would blend in with how competitors might also be described, positioning likely needs refining to become more distinct.
Why does being "known for" one specific thing matter more than being broadly capable?
Because broad capability rarely sticks in anyone's memory, while being known for one specific thing is what makes an agency unforgettable rather than interchangeable with others.
How much time should I spend on these three questions?
Enough for honest weekend reflection, since the real value comes from sitting with the gap between where the agency is now and where it wants to be, not from a quick pass through the questions.
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
