3 Prompt Friday

Three questions ponder:

1. Who are the best-fit clients for your agency, and what would it take to focus exclusively on serving them?
   

2. Look at your last month of content marketing: Would it resonate just as much with a dentist as it would with a lawyer? If so, what opportunities are you missing to speak directly to your ideal client's unique challenges?
   

3. In your last client strategy meeting, who taught whom more about their industry? If you're always the student, never the teacher, how is that impacting your ability to charge premium rates?

Have a great weekend!

CQ