3 Weekend Questions on Uniqueness and Reputation

Here are 3 questions to ponder over the weekend.

 1. If your top 3 competitors all suddenly closed tomorrow, would your target market notice anything distinctly unique missing from their options? What expertise or value would be irreplaceable?

2. How many hours per week do you spend learning about your clients' industry versus improving your agency's service delivery? Which investment drives more client value?

3. When was the last time a prospect said "I've heard great things about your agency" before you reached out to them? What would it take to make this a weekly occurrence?

Have a great weekend,

CQ

Frequently Asked Questions

How do I know if my agency offers something genuinely irreplaceable?

Imagine the top 3 competitors closing tomorrow. Whatever the target market would notice as distinctly missing points to the real, irreplaceable value, rather than something easily found elsewhere.

Why compare time spent learning about clients' industries versus improving service delivery?

Because both feel like valuable investments, but they don't always drive client value equally. Checking which one actually moves the needle more reveals where effort might be misallocated.

What does it mean if a prospect already says "I've heard great things" before being reached out to?

It shows reputation is doing some of the work before any outreach happens. Making that a weekly occurrence would mean building enough visibility and word-of-mouth that prospects arrive already primed.

How do I make positive reputation precede outreach more consistently?

Look at what's currently generating word-of-mouth, if anything, and consider what deliberate effort, content, referrals, or community involvement, could make hearing about the agency beforehand the norm rather than the exception.

How much time should I spend on these three questions?

Enough for honest weekend reflection, since the value comes from sitting with what's genuinely irreplaceable, where learning time goes, and how reputation currently precedes outreach, not from quick answers.