20 reasons to focus your business on one vertical

20 reasons to focus your business on one vertical:

1. Do less, but better

2. Build credibility faster

3. Become a trusted insider

4. Lower cost-per-acquisition

5. Gain operational efficiency

6. Establish domain expertise

7. Improve customer retention

8. Simplify your entire business

9. Operate in your lane of genius

10. Charge more than a generalist

11. Improve customer satisfaction

12. Make marketing more effective

13. Build deeper customer intimacy

14. Attract customers who value you

15. Turn repetitive steps into systems

16. Get more referrals that close quickly

17. Reduce time spent on low-value work

18. Tap into an existing network of word of mouth

19. Give you greater industry visibility and recognition

20. Solve more profound problems for your customers 

Which reason will get you to make the shift?