2 Critical Errors in Agency Marketing

Agencies make two critical mistakes with their marketing:

1. Agencies often neglect their own marketing, allocating little to no time or resources. If they were their own client, they would fire themselves.

2. Agencies use strategies intended for their clients, assuming it will work for them. Serving B2C clients? Too bad those tactics don't work to get agency clients.

Here's the thing...

To grow quickly, you must approach marketing with:

• Dedicated (or semi-dedicated) resources

• Marketing tactics designed to attract your best-fit agency clients

Have a great day!

CQ

Frequently Asked Questions

Why do agencies often neglect their own marketing?

Because client work takes priority, leaving little to no dedicated time or resources for the agency's own growth. If the agency were its own client, that level of neglect would likely get them fired.

Why doesn't using client-facing tactics work for marketing the agency itself?

Because tactics built for a specific client audience, like B2C strategies, don't translate to attracting agency clients. The buyer and context are completely different, even if the tactic itself performs well elsewhere.

What does it actually take to fix the first mistake, neglecting internal marketing?

Dedicated or semi-dedicated resources specifically for the agency's own marketing, treating it with the same seriousness given to client campaigns rather than as an afterthought.

What does it take to fix the second mistake, reusing client tactics?

Marketing tactics designed specifically to attract best-fit agency clients, not repurposed strategies built for an entirely different type of buyer.

Why do both fixes need to happen together for real growth?

Because dedicated resources without the right tactics still won't attract the right clients, and the right tactics without dedicated resources won't get executed consistently. Both pieces need to be in place at once.