$1M in cookies and 10x ROI: Lessons Learned

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    Corey Quinn

    Founder, Deep Specialization™

    5 things you need to drive ROI from outbound.

    I've sent sales prospects more than $1M in cookies over 6 years.

    Here are 6 things I've learned you need to drive 10x+ ROI from outbound:

    1️⃣ Expertise in a specific market vertical or niche

    2️⃣ A great list

    3️⃣ A gift that is unique, striking, and leaves an impression

    4️⃣ A skillful salesperson

    5️⃣ Outstanding customer lifetime value

    6️⃣ Persistence and patience

    As CMO of Scorpion, we doubled the business from $20M to $40M just by adding outbound to our inbound-only business.

    Do you want to develop an ROI-positive outbound campaign for your business? I'm happy to share more about what I learned...just hit reply with any questions you have.

    Have a great day!

    CQ

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    About Corey Quinn

    Founder, Deep Specialization™

    Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."

    “Is this a good fit for my agency?”

    I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.

    You’re likely a strong fit if:

    • You’re generating $1M–$20M+ annually
    • You want to lead your market, not blend into it
    • You’re thinking about long-term scale, not short-term tactics
    • You want a growth engine that doesn’t rely on you
    • You value clarity over complexity
    • You’re open to advanced growth levers, including acquisitions
    Anyone Not Everyone Book Cover

    Escape Founder-Led Sales With My Free Book

    My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.

    Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.

    ★★★★★
    Over 100 5-star Amazon reviews