1 kick, 10,000 times
Corey Quinn
Founder, Deep Specialization™
Are you becoming a jack-of-all-trades or master of one?
"I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."
- Bruce Lee
Generalist agency = practices 10,000 kicks once
Vertical market specialist agency = practices one kick 10,000 times
Questions to ponder:
👉 Are competitors stealing your clients because they see you as a commodity?
👉 Or does the value you create for your clients so rare and hard to find it becomes your moat?
About Corey Quinn
Founder, Deep Specialization™
Corey helps founder-led agencies scale through Deep Specialization™ and programmatic M&A. Former CMO of Scorpion ($20M to $200M). Author of "Anyone, Not Everyone."
