Gift-based Outbound: Your 20% Lead List, Part 2
A few days ago, I introduced the topic of a 20% lead list for your Gift-based Outbound ("GBO") campaigns.
Today and tomorrow, I will share some techniques for creating your 20% lead list.
First, what is GBO?
It's the practice of sending interesting gifts to high-value prospects as a first-touch.
GBO helped us 8x revenue in 5 years at Scorpion.
To get started with GBO, you need to create a list of businesses in your target vertical.
You can:
- Create the list yourself (scrape association directories or GMB, pull from event lists)
- Get the list from a trusted partner (ask an adjacent or indirect competitor to share theirs)
- Buy the list from a vertical specialty firm (for example, Technomic for restaurants)
- Buy the list from a list broker service (ZoomInfo, Apollo, LinkedIn)
For your first GBO campaign, you'll only need 500 or so businesses.
Here's a tip: get the list in your hands. If you're using a list broker like Apollo.io or LinkedIn Navigator, download the leads. You'll need them in your hands to take the next step: segment the 20%.
More on segmenting the 20% in tomorrow's email!
Best,
CQ
