The Generalist Trap: You’re Building a Job, Not an Asset.
You’ve built a successful agency. You’ve broken past the $1M, $3M, or even $5M mark. But now, the growth has flattened, and the business feels heavy.
You are the bottleneck. The sales team, the strategy, and the big decisions all still route through you.
You are grinding for growth. You are fighting for every dollar of organic revenue, managing client fires, and hoping for 20% year-over-year growth.
To break the $10M or $20M barrier, you don't need more "hustle." You need leverage. You need specific, high-leverage intervention from someone who has actually navigated the path you are on.
How I Help
I’m not a career coach. I’m an operator. I didn't just read about agency growth; I lived it.
I spent 6 years as CMO at Scorpion, helping scale the business from $20M to $200M ARR. I’ve led enterprise sales teams, built vertical-specific go-to-market strategies, and navigated the complexities of M&A.
Compress time
Skip the years of trial-and-error and install proven systems immediately.
Build Systems, Not Heroics
Replace founder-led sales with predictable engines.
Multiply Growth
Stop grinding for market share and start acquiring it.
The Methodology: Specialize. Scale. Multiply.
We don't just "work on your business." We install the Specialize → Scale → Multiply System™ directly into your agency. This isn't theory; it's the operating system used by the fastest-growing agencies in the world.
Specialize
The Foundation
We stop the generalist grind. We identify your most profitable vertical, define your Ideal Client Profile (ICP), and craft a differentiated positioning strategy.
The Result
You become the Obvious Choice (Category Leader), commanding higher fees and shortening sales cycles.
Scale
The Engine
We build a growth engine that works without you. I advise on your quarterly growth strategies and install specific sales systems like Gift-Based Outbound™ and the 6-Slide Trust Multiplier™.
The Result
Predictable revenue, a diversified pipeline, and a sales team that closes deals while you focus on high-level strategy.
Multiply
The Wealth
To break the $10M or $20M barrier, you must shift from "Operator Mode" to "Investor Mode". We move beyond organic marketing and use Programmatic M&A to acquire high-potential agencies.
The Result
Buy, Don't Build: Why spend 3 years building a new sales team or entering a new market when you can acquire one in 3 months?
The Integration Playbook
Most agency acquisitions fail because of culture clashes and stalled sales. I don’t just help you buy; I help you install the Specialize & Scale systems to de-risk the deal immediately.
Multiple Arbitrage
We focus on aggregating EBITDA to reach the thresholds where private equity valuations jump significantly. We build generational Enterprise Value, not just cash flow.
How We Engage
Every agency is at a different stage of maturity. I don't force you into a cookie-cutter program. We start with a conversation.
The Diagnostic
We get on a call to identify your single biggest constraint—whether it's weak positioning, a broken sales engine, or the need for an acquisition strategy.
The Roadmap
Based on where you are in the growth cycle, I will design a custom engagement plan. This ranges from a focused strategic overhaul to a long-term boardroom advisory role.
The Execution
We get to work. I provide the strategy, the frameworks, and the direct feedback. You and your team execute with confidence.
Who This Is For (And Who It's Not)
This is for you if:
- You are a founder-led agency doing $1M–$20M in revenue.
- You are tired of linear growth (10-20% YOY) and want exponential growth.
- You are ready to replace yourself. You are willing to install systems that allow the business to grow without your daily intervention in sales or delivery.
- You want to build an asset that has real Enterprise Value, not just cash flow.
This is NOT for you if:
- You are just starting out (under $1M revenue). Please check out my book or newsletter instead.
- You are looking for a "lead gen agency" to just run ads for you. I am a strategic advisor, not a vendor.
- You aren't willing to specialize. If you want to remain a generalist, my systems won't work for you.
“Is this a good fit for my agency?”
I partner with founders who want to build something meaningful, not just a busier agency, but a stronger, more scalable business.
You’re likely a strong fit if:
- You’re generating $1M–$20M+ annually
- You want to lead your market, not blend into it
- You’re thinking about long-term scale, not short-term tactics
- You want a growth engine that doesn’t rely on you
- You value clarity over complexity
- You’re open to advanced growth levers, including acquisitions
Escape Founder-Led Sales With My Free Book
My bestselling book Anyone Not Everyone reveals the positioning and outbound system that helps founder-led agencies create predictable, scalable growth.
Endorsed by Aaron Ross, Alan Dibb, Dr. Benjamin Hardy, and many other top thinkers in the agency world.