All Episodes
Episodes
High Risk, High Reward Vertical w/ Dan Serard
"We've operated in over 30 states in Europe, Mexico and Canada. The Cannabis Creative Group has absolutely taken off like wildfire." – Dan Serard, VP of Sales and Marketing for Cannabis Creative Group
Let’s take a...
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Anyone, Not Everyone, Chapter 8: Create Your Vertical Positioning
Episode: 8
Chapter Eight of Anyone, Not Everyone outlines a four-step process for developing a distinctive vertical positioning, ensuring your agency stands out in the marketplace. It involves identifying key...
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An Agency Business in a Box w/ Jeff Tomlin
"The average small business uses over three dozen different pieces of software to run different aspects of their business." – Jeff Tomlin, Co-Founder & CMO of Vendasta
If you had to summarize Vendasta’s...
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Anyone, Not Everyone, Chapter 7: Know Your Vertical Competition | Study Your Vertical Market Buyer
Episode: 7
Chapter Seven of Anyone, Not Everyone advises on the importance of understanding your competition in the chosen vertical market, with 90% of marketers reporting positive outcomes from such research. It...
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What a Profitable Agency Is Made Of w/ Marcel Petitpas
"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency." – Marcel Petitpas, Co-Founder & CEO of Parakeeto
Agency founders are often incredible visionaries...
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Anyone, Not Everyone, Chapter 6: Get into the Mind of Your Vertical Buyer | Choose the Perfect Vertical Market
Episode: 6
Chapter Six of Anyone, Not Everyone stresses the significance of deeply understanding the needs, desires, and fears of your target vertical market to create marketing that resonates and stands out amidst...
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Agency Growth Takes Blood, Sweat & Tears w/ Nora and Eric
"The two challenges that we see with most agencies are that they don't have a clear growth strategy nor the resources to execute it. " – Eric Brown, Co-Founder at Blood Sweat & Tears
Most agencies initially grow...
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Anyone, Not Everyone, Chapter 5: The Four-Step Process | Choose the Perfect Vertical Market
Episode: 5
Chapter Five of Anyone, Not Everyone introduces a four-step process for selecting the ideal vertical market for your agency, including gathering client data, identifying potential verticals, scoring them...
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Positioning a Specialized Agency for Scale w/ Marty Menard
"We went from generalist agency to performance marketing for franchises and renovations." – Marty Menard, President of Giant Creative
Finding success by niching down your agency focus surely isn’t a new story on this...
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Anyone, Not Everyone, Chapter 4: Give a Damn
Episode: 4
Chapter Four of Anyone, Not Everyone emphasizes the vital role of empathy in deep specialization, likening it to the caring aspect of good parenting, essential for the long-term success of an agency. By...
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Specialization & Productized Services to Unlock Growth w/ Greg Hickman
"What most people are trying to talk about when they talk about scale, but that's really leverage."– Greg Hickman, Founder of AltAgency
Leverage is everything when it comes to growing a successful agency or service...
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Anyone, Not Everyone, Chapter 3: Lay the Groundwork | Choose the Perfect Vertical Market
Episode 3
Chapter Three of Anyone, Not Everyone underlines the importance of careful and informed selection when choosing a vertical market to specialize in, warning that a hasty or ill-informed choice can lead to...
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