Anyone, Not Everyone, Chapter 12: Vertical Sales and Marketing Strategies | Plan Your Campaigns
Episode: 12
Chapter Twelve of Anyone, Not Everyone outlines the necessity of creating specific sales and marketing materials to appeal to a chosen vertical market, stressing that most of a client's buying decision is made before the first contact.
It recommends crafting a dedicated vertical webpage, compiling impactful client success stories and testimonials, and gathering vertical-specific social proof to demonstrate expertise and build trust with potential clients.
Reminder that this is a chapter in Corey Quinnā€™s book, Anyone, Not Everyone. Over the next few weeks, we'll be releasing a few chapters at a time so that you can escape founder-led sales.
If you want to read or listen to the entire book today, then visit www.AnyoneNotEveryone.com and pick up a copy.
