0:00:03 - Corey Quinn
Today I'm joined by Ronik Patel. Welcome, ronik.
0:00:08 - Ronik Patel
Hey, Cory, glad to be here Yeah.
0:00:10 - Corey Quinn
I'm excited for our conversation today. For those folks who may not be familiar with you in your background, could you share a little bit about you and your background?
0:00:21 - Ronik Patel
Yeah, sure, i'm Ronik Patel from Unlimited WP. We are a white-label productized service for digital agencies.
0:00:28 - Corey Quinn
Awesome. Can you tell us more about the product that your business has? I'm going to start over, because I've been stuttering a little bit. I'm going to start over. I'm going to say well, today we're joined by Ronik Patel. Sorry, I'll start over.
0:00:53 - Ronik Patel
No no.
0:00:55 - Corey Quinn
Today we're joined by Ronik Patel. Welcome, ronik.
0:00:59 - Ronik Patel
Hey Cory.
0:01:01 - Corey Quinn
I'm super excited for our conversation. To kick things off, could you please share a little bit about yourself and your background for those listeners who may not be familiar?
0:01:11 - Ronik Patel
Hey everyone, i'm Ronik Patel. We run a white-label productized agency called Unlimited WP. I'm sure we'll get into my background, which is in genetics, and from there somehow I ended up running an agency now.
0:01:25 - Corey Quinn
That's awesome. Could you share a little bit more about what Unlimited WP does?
0:01:30 - Ronik Patel
Yes, unlimited WP, as I said, is a productized service and we help digital agencies with WordPress development. Well, that's what we do, but what we are really trying to do is help those agencies grow their profits, save time and scale their agency.
0:01:47 - Corey Quinn
And just for the listeners' context, what could you share about the size of WP, maybe the number of employees, the number of clients or revenue, anything you're comfortable sharing?
0:01:59 - Ronik Patel
Yes, In terms of size, we are 100-plus team members in-house. Now We are in seven figures. 100% of our business is reoccurring. We have offices in Boston, which is really just two people there, and our entire rest of the team is in India, which is our development team, project managers, QAs and a bunch of other people assistant to make sure that our WordPress developers can do what they need to do best.
0:02:31 - Corey Quinn
That's awesome. So two in Boston and then 98 in India.
0:02:36 - Ronik Patel
Yes, well, we are at 107 right now and nine are joining next month.
0:02:41 - Corey Quinn
Okay, exciting. So you're growing and that's beautiful. What is your role there as the founder of the business?
0:02:50 - Ronik Patel
Over the past few years. There's many seeds that I'm leaving empty. I'm leaving it behind me. I'm mainly on strategy right now. Strategy acquiring strategy, growth is what I would say 80% of what I do right now, and the rest 20% is everything else.
0:03:09 - Corey Quinn
Yeah, so we'll dig a little bit more into that in a second, but first you believe, how old is the company? How long have you guys been around? Eight years, eight years now.
0:03:24 - Ronik Patel
So we have rebranded about three, four years ago, but like eight years in total.
0:03:30 - Corey Quinn
Cool. I want to understand the rebrand. I want to understand kind of the whole background that led you to a 100 plus person company. Seven figures, product type, service, targeting agencies is where you're at today. Is that correct?
0:03:43 - Ronik Patel
Yes, okay, awesome.
0:03:45 - Corey Quinn
So how did unlimited WP start? Where did it come from?
0:03:53 - Ronik Patel
Oh, so this is like a pre rebrand and limited WP came into picture in towards the end of 2019. Up until that point, we were just in traditional agency that helped clients with different types of web projects, from, you know, web application development to WordPress websites, e-commerce websites, sort of like. We were one of those guys where you can, if you ask us anything, nicely, we will do it. Even if it isn't new, we'll put all the time and energy to learn those things and we'll do it. And you know I'm sure your listeners are familiar that you know at after some point you realize that it's really good as a hobby, not as a business, because you're not really scaling, you're stuck, you're frustrated, you're spending way more time in your business than in your personal life. So really, from all the angles, you're trying to escape that somehow, and we were at that position. And this is I'm talking about. This is 2018, when that you know, the topic of niching, finding your niche and then working in there, becoming expert authority in that I mean, that's been sort of evergreen. Even now people talk about it, but for me it, you know, once you realize that you need to do something, you start seeing that everywhere around you And that's what I was seeing. And we finally niche down into this digital marketing space, even within technologically speaking. We also niche down And we said we'll only do WordPress.
But we sort of have asked it. Where you know, we kept our original website. We added a page and where we said, oh well, we do this, but we kept everything else too. So the homepage was the same, but there was just this one page saying that, oh well, we do this right, and that didn't really help, that didn't really take off. But we did got those agency clients and we started learning how we can serve, how we can serve them better. What are their pain points. And you know, all of that led eventually led into then rebranding, into unlimited WP.
0:06:03 - Corey Quinn
Yeah, so in a way, from a high level, it sounds like you specialized in two ways, the first one being who you served, which eventually was digital marketing agencies, number one and then number two. The other way, you specialized in what you do. So, instead of being sort of an agency that will do you know, generic quote unquote internet marketing websites, ppc, seo you decided to focus in on a specific service, which is WordPress websites. It sounds like.
0:06:33 - Ronik Patel
Yes, exactly That's right Okay.
0:06:35 - Corey Quinn
Okay, so take, take me back to, i guess, 2018. What was happening in the business that led you to believe that, hey, i needed to, we need to focus? It sounds like that you focused on agencies first and then you went down the productize service route. Is that sort of the sequence of things?
0:06:54 - Ronik Patel
Yes, yes, that's correct, Yeah, okay.
0:06:58 - Corey Quinn
So yeah, go ahead.
0:07:00 - Ronik Patel
No, i was just saying going back to that 2018 to answer you, it's from, you could say, from none of the perspective. It was working right, like, let's say, marketing. That wasn't working because when you are that generalized, it's hard, like you know what are your marketing channels. And not only that, it wasn't working. Also, after getting productized, we learned so many things that we didn't know back then. So also that was another disadvantage. But, for example, marketing wasn't working.
If the marketing doesn't work, the sales typically doesn't work, either right Financing or just working with those clients, getting the team to train on something right, because one project you're doing, which is on Magento, and the next you're doing on WordPress you can't be expert at all those things, so you're just doing research and just learning, learning every day, known stripe, and that's not a recipe to scale right. If you want to scale, then you're doing handful of things that you know how to do it and you're continuously, you know, delivering those same things over and over and over again. So you have proper systems and processes in place to deliver that And that's when you, you know, you become profitable and you start growing. So none of those things were basically working back in 2018.
0:08:20 - Corey Quinn
When you say your marketing wasn't working. What does that mean?
0:08:25 - Ronik Patel
I would say it wasn't working in the sense where we didn't have a direction that you know. We would try Facebook ads for two months, and then we'll try Google ads. And then we hear you hear somewhere or you should have a lead magnet. They're okay, yeah, well, let's build a lead magnet, right? And then you try that for a six month, and then, if all this takes awfully long to build up your email list and somebody tells you you need to have tens of thousands of emails, right, and you could really do email marketing, and then you try. You know, so it's just basically trying different things And you know you get leads here and there. Again, not a recipe to scale a business.
0:09:01 - Corey Quinn
So you're in that moment And what led you to decide on agencies as a primary focus for your product?
0:09:09 - Ronik Patel
So now that that was mainly just how we were structured is where the team is in India. I was born in India but I've been in States for about past 17 years, but team was in India And there is that time zone difference for, in order for the for me, you know, at that point to communicate with all the clients and then getting all the work over to offshore the team actually gets all the way. There's a limit how many people or clients or projects I can deal with, right, so it was. And then we accidentally this is probably in 2016. We had an agency client and then, you know, i realized that I could have, we could be working on 10 projects, but I'm only dealing with one person, which is the agency, and that really helps with the model where we can scale without having that the front facing staff that we need on the state side. So that just seemed attractive to me that, okay, this could be a good recipe to grow, and we are not talking about that today.
But the whole reason I started this business was that I wanted that flexibility where I can live in States. I can live in India. You know, my entire family, friends, they're all in States in a way, but for whatever reason, i did want it to go. Come back to India And, by the way, i'm in India right now, i'm returning back next month And you know I wanted the roots back in India And that that's where I'm like okay agencies. From that perspective, it made sense and nothing else.
0:10:43 - Corey Quinn
And so, in other words, you would have, instead of having one project per one client, you would have one client with multiple projects, kind of simplify the customer relationship and also streamline things a bit. Is that fair?
0:10:58 - Ronik Patel
Yes, yes exactly.
0:11:00 - Corey Quinn
And so you had that one agency client and you saw oh, there's some scale here, the potential for scale here. How did you build momentum with other agencies, Like, how did you get the next agency and how did you grow that focus of your business on agencies?
0:11:16 - Ronik Patel
So it just word of mouth, you know, and trying to really hunt those agencies, it wasn't growing at the speed it's growing right now.
I think we probably got to the point where we had 10 to 15 agency partners because we did niche now right, and it took us probably a year to get there And then we had those.
And that's when we started seeing that we can't even handle this many agencies because the work there is no predictability and how much work you'll get when. So we don't know how much devs we should hire, how many we should have hired before we enroll agency partners to work with it, because there's no. But even though they're agencies and they represent, you know, one agency could represent 50 clients, but we don't know how much of that work we are actually getting it right. So as we were getting those agencies, it was still there's no predictability into how much work we will get. So again, that's the same problem with the scale is, if you don't know that, then we could keep adding the partners and that really means nothing because there's no recurring revenue coming from it. It's just the hope that, yes, they could bring a lot of work to us, but with no guarantee on when that could happen.
0:12:30 - Corey Quinn
How did you manage that, Like, how did that play out from sort of that first agency client to having a handful of clients? How did you? how did that end up working out with regard to the amount of work per agency? How did you sort of load balance that?
0:12:48 - Ronik Patel
It was great. I mean, you know, having more partners, i mean we definitely had more work than before. But it's almost like it was seasonal thing, right. You could have certain months when they all needed our help and then there were certain months when they didn't need our help.
And I think there was a couple of instances when I got over excited that, oh well, there's a lot of work, let's hire. And back then I think we had like nine people to put that into perspective. So we were like, okay, let's hire. And then we hired and those same partners and didn't have a work, right, and then we're like, okay, wow, that's going to eat up on the all the profits from the previous month. And then again we got to work And you know, you're sort of trying to catch this pattern before like, exactly, you know, let's hire now because there will be work.
And there were a couple of instances when we were both wrong, like both times we thought it would happen. It didn't happen, and the times when we thought it wouldn't happen, there were a lot more work than we couldn't handle it right, and I think those were the pain points that ultimately led into getting into a product service. So, yeah, it was. It was like that that you have partners, but still how much of work we get out of it, there's no certainty on it.
0:14:01 - Corey Quinn
And so before you productize, you were doing basically any type of WordPress related development for an agency. Was that generally the relationship or was it more defined than that?
0:14:14 - Ronik Patel
Yes, we were doing anything WordPress and also, just like we still have our the original agency where we still had the clients, that was probably 80% of the business. Sorry, i should have said that that was still the 80% of the business. After working on that it was just 20%.
0:14:29 - Corey Quinn
Yes, So so just to feed that back to 80% of the revenue at this time 80% of the revenue was sort of outsourced digital marketing services, 20% was website WordPress websites. Is that correct?
0:14:41 - Ronik Patel
Yes, 80% was like a large custom site spill. We were lucky to land this project from Bill and Melinda Gates Foundation. We got a project from Starbucks. So I mean, i'm not saying we were doing bad, it was just I wasn't happy with the how those projects were coming and going where you know we would land something big but then we may not lend anything before another six months. Again, no predictability into it And that's why we were on the side. You know how, like I have seen lots of agency make that mistake that we made it back then is you try to do these things on the sides. You're never like, ready to fully commit to it 100% And we were one of those people where we didn't commit it to 100%. So on the side we were, you know, trying to niche down.
0:15:24 - Corey Quinn
Got it During that year transition I want to kind of dig into that for a second where you went from one agency client to a handful. You said you it was through word of mouth. What did that look like? How did you promote word of mouth? Was there any? was it just happenstance that they referred you, or could you talk more about that growth period?
0:15:46 - Ronik Patel
Yes, i should be clear. I should really. word of mouth is just me being present on different places where agencies were. So there's a coaching program where there's all agencies go there while I was also there. You know brand from you gurus that 2016, 70s, 17 is when I joined you gurus, so I was hanging out with a lot of agencies that and I think there was another group and in Facebook groups, just hanging out with where the agency audience were right and then just making those natural connections there and getting business from that perspective.
So it wasn't like word of mouth is a general type of word, and both more just like me being in the places where the agencies were hanging out.
0:16:34 - Corey Quinn
Yeah, i've heard those places called like watering holes, where the agency owners go to kind of connect and network, and so you started to participate and join those, those communities.
0:16:44 - Ronik Patel
it sounds like Yeah, and I, to be honest, joined those places before we selected agencies as the niche I joined there to go there to learn myself about things, right, and then I discover, well, this could be a niche, and then I saw that there's two advice I can be here to actually learn, and then, whatever the networking happens, that also helps with the business, right?
Another reason why we then, you know, decided to niche down in that? because the more and more time you spend with that, the more we were understanding that market better than anyone else, and we were our self or agencies, right, so understanding those pain points very clearly. You know, when they say all my content is delayed from the client, we exactly know what that means, because you know, we have been on the sides just waiting for the content from client forever, right, so that in that they're pain points, those exact pain points that those were. I think that those were our pain points just a year before that right, so that really helped to relate with them. And then when you propose them a solution, right, it's just that there's that trust and they understand that you understand them right and that really helped us to go from that one to 10 plus agency initially.
0:17:53 - Corey Quinn
Would you say that your background as an agency helped you to grow the business faster within the agency market? then if you were not a traditional agency, Definitely yes, i would say that. Yeah, yeah, awesome. Tell us about the so we back up. So you were doing the the agency services for agencies, mostly web development sounds like. And at what point did you productize on WordPress and what was that journey like?
0:18:30 - Ronik Patel
Yes. So again, you're still in 2018, right, and all of this is going. You're trying to niche now. It's working, not working. I don't know what's happening. You know, still not satisfied with you know what? you hear people that we should niche now and this could happen. That could happen.
I wasn't seeing any of that Right and I mean I didn't know that I was doing it all wrong, but still, i didn't know that, not really getting those shiny benefits that people talk about. So I stumble upon this Facebook group it's called productize services and I stumble upon that group and the person who ran that group, robin. He had this ebook and it was pretty interesting thing. He did this where he had a shared Google Drive and he did. I'm going to build this ebook in 24 hours and live. so you know, you are on that Google Drive and you're seeing him build that ebook. People are commenting on the side.
It was just fun experience to just see that and I was following that and you know, i was seeing how he was building that and those were the early days where productize services were just coming along and I saw him, i saw that ebook and I saw the things that he was mentioning and then you know, i went like what if, if we were to do this right? because we understand the agency market, we looked around and nobody was doing it in the WordPress space. So that was kind of scary, like why is nobody doing it? but then we thought about what if we do this right? and it wasn't a long time from that realization to the moment. I think probably within a month from that point we had rebranded into unlimited WP, we closed down the previous. In a way you could say we closed down the previous agency and, yeah, we were only made a WP. That was a very quick change.
0:20:10 - Corey Quinn
That sounds like a bold, quick change. Why were you so convinced that that was the right path?
0:20:18 - Ronik Patel
I was convinced that we had to do something drastic, because we can't just keep doing that forever, because at that point I was already doing that for probably about five years or so.
And you know, when you don't make profits for five years you live on your wife's salary. You know, there's a point where, like you're about to throw in the towel, like, okay, i'm done, i had said to my team, you know, during those times that, guys, if this doesn't go through like we're done. So that was like our last attempt, that okay, you know we will do this and if this works out, great, if this not, i'll do something else with my life, like because you know I've already given five years to it and if we can't make it now probably wasn't meant to be, or like I need to learn more about this business and how to survive in it. So you know, i think it was just that situation and no profits and just a lot of hustle, and it was that last attempt that, okay, let's go all in. And you know, i don't think there was any other motivation outside of that. I didn't see here anywhere. It was just that intuition from inside that you know this should work and let's go all in.
0:21:28 - Corey Quinn
How would you define a product I service?
0:21:31 - Ronik Patel
Let's say, as the name suggests, it is a service, but it should feel like a product, like you know. When you buy a product, you typically know the pricing, right. It's not like you, as usually the service, you don't know the pricing it depends on you know what, but the product you know the price, right, you know the features that are of a product before you buy it, just like that. Like. That's my definition of it is like whatever service you have, it should be packaged, marketed and delivered like a product, right, and then that's a product service. So in our case, for example, we package it like oh, this is a WordPress white label service with our base plan, you get two hours every day and you pay 500 bucks a month for that, right, so you know that what you're, just like a product, you know how much you're paying and you know exactly how much and what in return you are getting. There is no surprises, there is no other price. So very, very fixed pricing, transparent prices, you can say, and like a product.
If you buy, you know iPhone and you go home and you open that box and you know it will be iPhone in there, right, like, not something else. Like you know what you're getting, just like that as an agency. Then if they come to us and they say, hey, can you help me with the Shopify task, well, no, sorry, we can't. Right, like back in the agency days we would have, because our team members, the developers, they may know Shopify from their previous job experiences. Right, so we may know how to do it, but we'll still tell them, no, that's something we can't do. So basically, what I'm trying to say it's a fixed scope that you know. You need to have a fixed scope, just like if a product has a features, then your service has a features too and you can't go outside of that. Right, and that's what I call it a product service that's super clear.
0:23:17 - Corey Quinn
And so it sounds like you went pretty dramatically over to that that sort of end of the spectrum where it was you were doing custom services all the way doing all the way to the other end of the spectrum doing productized services. At that point did you just turn away custom projects or was it kind of more of an evolution, as you were building up the productized service part of the business, that you would do less of the custom work, or how did that work?
0:23:44 - Ronik Patel
no, we partnered up with a couple other agencies and we started referring clients and other business to them and we had that affiliate relationship with them. It was, you know so that, yes, it was, that we kept about seven clients that were like clients that would not go away. I mean, you know, those weren't clients anymore at that point, they were friends and yeah just just loved working with us.
So we kept about seven and everybody else. Any new business. We shut down the website so there wasn't an old website, it redirected to unlimited WP. So there was no old business, just those seven clients. And and because we didn't want it to get rid of, that team that we had that was serving those clients and that those were not a WordPress, those were more enterprise type softwares that we had built. So now you know those clients were really I mean, the reasons they had given us those big projects and we built this big software is their business is run on it. So you know we kept that and to date, we still have that unit. We still have same number of people we had in 2018. So those are some seven guys we have serving. Those used to be a seven clients over the years. Two are left now. So you know others. We have told them we don't do this anymore and slowly, one by one are leaving and there are two that would just not leave us. I mean those are awesome clients we don't want to leave them here?
0:25:05 - Corey Quinn
Sure, of course. Why would you? why would you not continue to work with them? in that case, in the early days when you were building out these productize service, the, the two hours of wordpress per day, or whatever it was at that time, how did you get the pricing and the packaging right, like, how did you figure that out? was it experimentation? did you get it right the first time? or how did you approach the right packages to sell, or the, the productize service?
0:25:31 - Ronik Patel
We did got it right for the first time, but I don't want to say we were expert or anything. Maybe we were just lucky. To date we have seen same package, same price it. We have not changed the pricing since same one it's got right.
Yeah, it's a little over three years. Same price, same package, same deals. Nothing has been changed on that. So I think I want to say we were lucky, because you I don't think that usually happens right, you just put it, it just clicked. It just clicked with the market. We had done it from over, because even before launching that, it wasn't that your first time, we will be working with agencies. Right at that point we were already working with agencies, we were charging them and we knew how, you know what, what price point, they would be happy with it. That works for our marketing team, where they can generate leads, where we are not overcharging, undercharging those sort of things, because we also have to be conscious that our team is in India, so people have that mindset. Well, oh, that that's kind of a cheap right. So it's not that the pricing should correlate to the, to those factors too. So in that case is just worked out for us. Now, how did we package? those is Our more the sort of the core of the productize was reoccurring revenue, right, that's why we were doing that, and if it, we wanted reoccurring revenue.
One thing was clear We can't do anything one time, and you wouldn't believe how many people we turn away Every day because they have one time need. Like there's this agencies, their ideal client, but they Otherwise they're covered, they don't need our help, but they just have this one-time project, right, and we're like, sorry, we don't do one time. That's probably I. Daily we tell somebody that sorry, we can't work with you because we just don't do one time and we are so tempted to do it Right, like, oh, we're letting you go. Marketing guys are like can we just take them? because you know We are working so hard in getting this leads to the business and you're just turning them away And that you have done that since the day one is like no Minimum criteria to work with us is your agency should be at a point where you at least have two hours of help that you need.
Right, so you at least should have 10 20 clients and if you have 20 websites that you know There's going to be enough work every day. At least two hours. That's a minimum criteria. The reason to do that is, if you don't do that, then we would have agents height churned right, right, they would come on the service and use it. They'll leave. They come on the leave. We don't want that so. So we packaged it in a way where it's a minimum two hours, and then it's two hours, four hours, eight hours, you know, upper limit, but yeah, that's how we basically packaged it, in the increment of two hours.
0:28:12 - Corey Quinn
How do you market your services, your product services, to agencies today? How do you, how do you grow the business?
0:28:20 - Ronik Patel
Google ads, facebook ads, lead magnets in every the same things that I was mentioning. We were trying in 2018. It's just that back then they didn't work and now it works, because when people see us It's a product right, so they see the price, this, they know what they're getting And all we have on the website is book a demo call. And people book those demo calls And then you know, we get on a call and we show them how the service works. And it's not just that. The packaging, as I say, like the marketing wise, it's productized, but then internally, how we deliver it, that's also very productized to. There's a system where they get on, they create tasks for us and we are very Systematic way of how those tasks a task get assigned to the devs, how we work them, how we deliver them right and we show them actually like how that and they usually, 90% of the time, the agencies blown away, and one of the reasons they're blown away, they're like oh, i want to do something like this too with my business.
I'm not there like 2018 version of me So they're all this is cool. I you know I want to do something and and that that that works for us.
0:29:28 - Corey Quinn
Do you do any kind of outbound sales and marketing, or is it mostly digital marketing lead magnets?
0:29:36 - Ronik Patel
We are trying some outbound right now and like right now, right now, even we just started using this AI tool, which got us few leads in last week. We just started using it since last Monday, so so far it's it's not working. So I mean, it's maybe it's early Days, but so far it that is not working for us because the agencies, that audience, they get reached out by so many people Selling them so many things, right, that's why it's kind of tough audience and they're the one who helped their client Do outbounds and things like that too, right. So it's it's that their detector, that lie detector, is like it's had to get past that and Are you still spending?
0:30:18 - Corey Quinn
time in Online forums and communities where agency owners hang out. Is that still a thing you do?
0:30:24 - Ronik Patel
Yes, but probably not as much as what we used to do before, because we then you know when the ads were working out, because you know we're selling product service, but a product service. So just that you know when the ads work. You kind of get lazy, i'll admit that, that you know. Oh, this is straightforward, let's just spend money on the ads and you're getting this business. But now we are at a point where you know, right now, if you were to ask me yes, then we are revaluating how we are doing marketing. And if we were to scale things from this point on to Something you did at the yourself, you did at the scorpion right, like that kind of growth you want to go through, then we are revaluating everything we do in the marketing.
0:31:06 - Corey Quinn
Yes, sure, well, you mentioned something earlier on, which is lifestyle and part of the desire for marketing is to have the lifestyle you want, and Growth for growth's sake doesn't always necessarily support a Balance lifestyle, but I'm using the word balance, but it is. You could get overly indexed on growth and I've seen that happen. Yes, definitely, you know. It just depends on what you want? Yes, and you shouldn't lose the sight to that, like you shouldn't forget, like that's what you wanted and, in a way, that's what I'm satisfied with.
0:31:44 - Ronik Patel
where we are right now, it's because I, personally speaking personal lifestyle I have what I exactly wanted. Yes, yeah, that's beautiful. So what would you say to an agency owner?
0:31:54 - Corey Quinn
That is the 2018 Ronik who is not living the lifestyle that they want yet, and they're passionate about making money. And they're passionate about making money. And they're passionate about making money and they're passionate about making that happen. They're thinking about exploring this idea of not only verticalizing but also focusing doing product type services. What advice would you have for them, or your younger self right now?
0:32:26 - Ronik Patel
Two words, try it.
0:32:27 - Corey Quinn
Yeah.
0:32:29 - Ronik Patel
Yes, just go ahead and try it, it works. I think there's right now We're in a really good, just market situation where the product type services are getting popular day by day And if you want to give it a shot, it's. It's amazing that it's not like there are no cons of going product types. They're definitely are, but if you are, you know, study them and if you're okay with those, then definitely this is a good time to try it. Even if not, product is at least going, you know, vertically, being focused.
You're just gonna thank yourself, like I'm thinking now in the future, that you know you're that would help you to get what you were talking about the balance Right, like that would help you. Otherwise, you're just putting too many and too much energy Into just make you know, survive in that generic world. And you know, i know everybody thinks that, oh, wall is just this year or it's just next year and then I'm gonna make it and then I'm gonna make it right. But but that I mean for most people that never ends right And that's what we have seen. Right, there's so many podcasts, there's so many This conferences you can go and talk to people and you'd see that. So I would say just accept that fact right, like you don't have to fight that. I just accepted that by going vertical or buying, productizing, you're making it easier on yourself.
0:33:44 - Corey Quinn
What would be a small step that they could take in that direction? What's the first step that they should do?
0:33:50 - Ronik Patel
I usually just find a niche, right like Find a market, find a one market that you like to work with yeah, beautiful.
0:34:00 - Corey Quinn
What are you mentioned that there's it's not all roses. As far as Productizing your service, what would be some of the downsides or some of the challenges that come along with that?
0:34:11 - Ronik Patel
Yeah, there There's always FOMO of like, fear of the I'm not all. We could be a lot bigger if we were to do sharpie fire, if you would be a lot bigger if we also offer design, right, like there's always that fear that we could have been bigger if he did that. That that's us. I mean it's a small one, but you do always Not from me personally, but I hear that from the team a lot too like, hey, why can't we do this too? Why can't I? how do I explain you that? no, we can't, we shouldn't, right. And they and I tell them all we'll do that when we cross, we have hundred people, right, then we can enough manpower to do it. And now that we are at hundred, they ask me and I tell them well, we'll do it when we reach to 200, right so.
0:34:53 - Corey Quinn
But the fact is I don't really want to do it because you're so disciplined, i'm impressed, yeah, you're level of discipline, of sticking to Saying no to all the wrong things and saying yes to only the right things. I think that's really, that's really commendable.
0:35:08 - Ronik Patel
I'm sorry because The wordpress is so big it powers like 40% of the internet websites, right, and there are thousands of agencies. So what we have that's like nothing. We could just grow it so much into where we are. So we don't really need to offer anything else. We could just keep getting better at what we are Doing. So that's one thing.
Second is with the productizing in a way It is a commodity, right, like there's a lot of coaches out there They talk about value pricing. Here there is you're not really value pricing the work we deliver to agency. Sometimes you know Those are fortune 500 clients that those agencies have and they have us do something that let's say we charge them 300 bucks for it, that we could have charged them 20 grand for it, right, like it was that important for so, but there's no, we only get 300 for that, so that you don't get that value pricing. You're more into commodity. I would say that that's one of the biggest Disadvantage and that's something what I said earlier, that learn about the coins and you should be all right with it. So I'll sit those two big things like fear of that. You'd have to always resist yourself and say, keep saying no. And second is You're into that commodity type of pricing right. So you have to understand that market more and work accordingly.
0:36:25 - Corey Quinn
And just two more questions for you. First off, what is your vision for unlimited WP? What's the future look like?
0:36:33 - Ronik Patel
We want to help 3000 agencies by 2027. That's those agencies and we want to get more. We are product eyes and we want to stay product eyes, but there's a point at at which we want to stop and rather just adding more agencies, like actually investing more time into. You know, because I hear this, a lot of people have this awesome taglines, right? Oh, we want to help, for example, us, we want to help agencies grow, profit, save time and scale there, right, i mean, that's a nice tagline and everything.
But ultimately we're just selling them WordPress, right, and we feel like we do do that Right, and we genuinely want to spend more time in making sure that they are becoming more profit. Because, you know, as I was saying, like I'm happy with where I'm right now and those agencies that I'm helping, i can see my past self. They're not all of them. There are others that are extremely successful, even beyond where we are right now, but they're, lord, they're small and we want to find more ways to help them Just grow, so so that that that's a market, because that's the people that I really connect with, those agency owners.
0:37:42 - Corey Quinn
So just keep helping That audience and then, what is your personal motivation?
0:37:49 - Ronik Patel
It's the people. It's the people. It then started out that way, but from the last Two years or so, you know, before the motivation was just like money or business or success, and now it has become just like people. Just, i'm not an extrovert person, but I do feed off people's energy. Just seeing people happy, excited, just working together to make something. I think that that's that's been my motivation lately.
0:38:14 - Corey Quinn
That's awesome, ronik. Working people reach out to connect with you.
0:38:20 - Ronik Patel
Yeah, you can check us out at unlimited WPcom or find me on LinkedIn R O N I K Patel P A T L. Yes, i do reach out on the site. We put a lot of material for Just agencies and stuff. We're about to put this guide on e-commerce How to, you know, improve your e-commerce like a no BS guide, not the stuff that we will just talk about like really, really thought out guide on how you can improve performance of your e-commerce websites If you have a client in that space.
0:38:46 - Corey Quinn
so yeah, on unlimited WP is the best place got it and that's where that That, that e-book, will be. Yes okay, beautiful, that's super valuable. Thank you so much for joining Ronik.
0:39:01 - Ronik Patel
Thank you, cody, for having me.
0:39:03 - Corey Quinn
Awesome, i'm gonna stop the recording.
Transcribed by https://podium.page
