Your standards aren't real if there are no consequences
When you're building a sales team, having "standards" without consequences is like having a speed limit with no police. It's just a suggestion.
Here's the brutal truth:
- Activity metrics without accountability are worthless
- Your team will rise (or fall) to the level of your enforcement
- The moment you accept mediocrity is the moment you guarantee it
Real world example: An agency was hitting "activity numbers" but getting terrible results. Why? Because they were doing "activities for activities' sake." No real consequences = no real results.
The Fix: Create a hard line they cannot cross. Period. Your standards must have teeth, or they're just wishes.
Your move: What "standard" in your business needs real consequences today?
CQ
