Your Sales Suck Because You’re Winging It

Too many agencies lean on referrals and hope. It works… until it doesn’t. You can’t scale on luck—you need a machine that pumps out clients. Here’s how to build it:

1. Niche Down First: Focus on one vertical. It’s the foundation for everything else.
   
   
2. Hunt, Don’t Wait: Hit conferences, network associations, work LinkedIn. Stop sitting by the phone.
   
   
3. Stand Out Loud: Forget cold calls—send gifts. Cookies and a book beat a cold call any day.

Some agencies scrape by on 18-20 clients a year from relationships. Solid, but shaky. I’ve seen teams scale fast by mailing gifts tied to their niche expertise. Outbound deals fill the pipeline—no more guessing.

Stop hoping for clients. Build a system that brings them to your door.

CQ