Why Vertically-Focused Agencies Are Better
Vertically-focused agencies are preferred over generalist agencies.
Why?
Because buyers with expensive problems want to work with specialists.
Experts who can solve their specific problem, not a generic version of their problem.
Let's say you're the country Costa Rica and tourism is down 15% in the last two years.
Which agency is more likely to solve your problem?
Agency 1: "We're a positioning expert for brands"
Agency 2: "We're a positioning expert for travel destinations."
Here's the thing:
The more uniquely skilled and experienced you are in solving an expensive problem for a specific buyer, the more value you can offer them.
Questions to ponder:
👉 Are we solving a generic problem for businesses of all shapes and sizes? Or are we specialists in a vertical market?
👉 What could we do to narrow our target audience further?
Have a great day!
CQ