Why most "vertical strategies" fail (and how to fix yours)

Claiming to "specialize" in a vertical by adding industry keywords to your website isn't enough.

What works is the "Tastemaker Strategy™" - building relationships with the influential voices in your vertical:

1. Mavens - Connected individuals who start "word-of-mouth epidemics." Think editors of industry publications, association leaders, and event organizers.
2. Influential Brands - Companies that, as clients, instantly boost your credibility. At Scorpion, we leveraged one influential franchise client to gain 100+ more within three years.

Don't "spray and pray" by following every industry influencer. Target 4 specific Mavens and 1 Influential Brand per year.

One client identified an influential restaurant industry editor, built a relationship by providing value, and went from unknown to regular contributor - establishing instant credibility with prospects.

Remember: Your buyers trust recommendations from these tastemakers far more than any marketing claim you make.

CQ