Why Local Success Is Limiting Your Agency

Had an interesting conversation with an agency today...

90% of their clients were local. Revenue was good. Growth was steady.

Sounds great, right?

Wrong.

Here's why:

1. Local markets have natural ceilings
2. Local competition creates pricing pressure
3. Geographic focus limits expertise development

The solution?

Pick a vertical market where geography doesn't matter. Build systems that scale. Deliver expertise that travels.

The world is too big to play small.

CQ