Why Inbound-Only is Costing You
Here's the 3-17-80 rule:
3% of your target market is searching for a new provider right now.
17% of your target market will never leave their current solution.
80% of your target market is in the Zone of Indifference.
Here's how the numbers look if you target 1,000 businesses:
- 30 are actively shopping
- 170 will never leave their current solution
- 800 are ripe for displacement
Here's an over-the-shoulder explainer of the Zone of Indifference I gave to a client yesterday. He targets EOS Implementors.
CQ
