Why attorneys trusted us (and it wasn't our marketing knowledge)
Clients don’t trust you because of what you know.
They trust you because of what you understand.
Most agencies go about trust the wrong way.
They talk about SEO, PPC, and marketing tactics, trying to prove their expertise.
That doesn’t build trust.
When we worked with attorneys, we didn’t talk about rankings or keywords, we talked about case values, practice areas, and client acquisition costs.
That’s what earns trust. Showing that you get their world better than anyone else.
Stop leading with data. Stop leading with tactics.
Lead with understanding, trust will come naturally.
CQ
