Why agency founders fail at outbound

Agency founders fail at outbound because they outsource it.

Like building a house on sand, it feels like progress, but in reality, it is doomed to fail.

Examples:

Relying on shady 3rd party prospect lists
Prioritizing quantity over quality
Using tired old scripts that everyone uses

The real focus should be building empathy for and intimacy with your target clients.

- CQ

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