When to consider specializing...

$1M to $5M generalist agencies should really consider specializing in a vertical market.

Higher fees, more word of mouth, greater ability to scale, and better valuations.

If you're great at helping clients, you'll probably be great as a vertical market specialist.

Questions to ponder:

👉 What is holding us back from specializing?

👉 Are those things real or based on belief?

CQ