When High-Value Content Fails
Generating inbound leads is, in large part, out of your direct control.
Who wants to build an agency that doesn't have control over its growth?
Here's what you do control:
- Creating a target list of businesses in your vertical market
- Reaching out to them with something that makes them lean in
Here's the thing...
Your buyers are bombarded with high-value content.
It's no longer enough.
If you want to succeed today, you need to start conversations with your target buyers.
You need to go outbound.
Question to ponder:
👉 What would have to be true for outbound to work for us?
Have a great day!
CQ
