When Being a Generalist Works Against You

📉 Losing clients?
🔁 Spinning your wheels?
🚫 Stuck with flat growth?

😟 These are all signs your target market is too broad.

💊 The cure?

🛑 Stop being a generalist and instead focus on your best-fit customer.

Questions to ponder:
- Where is being a generalist hurting our ability to grow?
- Who is our best-fit customer? How do we get more of them?