VGTM Ep. 6: The Story of a Platinum Hubspot Partner
Is being a Platinum Hubspot Partner a lasting differentiator?
It wasn’t for this agency.
I recently sat down with Carman Pirie, co-founder of Kula Partners to unpack his journey from Platinum Hubspot Partner to a leading agency specializing in the manufacturing sector.
In this episode of the Vertical Go-To-Market podcast, you’ll hear:
> The market forces that provoked them to specialize
> Why they chose manufacturers as their focus vertical
> How they transitioned from a generalist agency to a vertical specialist agency
> The biggest fear in selecting a vertical focus
> How they built early momentum in the new focus vertical of manufacturing
> and much more.
Watch or listen now:
