VGTM Ep. 4: From Start-Up Marketing Agency to 8-Figure Acquisition
Want an inside look into how an agency founder landed an 8-figure exit?
My next guest on the Vertical Go To Market podcast is entrepreneur, advisor, and Fanscape’s co-Founder and President, Terry Dry.
In this episode, you’ll hear:
- why focusing on one vertical eventually led to selling his agency to Omnicom for 8-figures
- why Terry left a great career at a world-famous record label to start his entrepreneurial journey
- why focusing on a vertical he already had credibility in led to quick traction and growth
- the importance of knowing the industry's language and why you can’t bullshit it
- building his agency on referrals and word of mouth
- the downside to taking a vertical approach to your business
- the danger of ignoring Chat GPT
- and much more.
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