Use Client Testimonials to Motivate Your Team | Agency Growth Strategy
Ever collected powerful client testimonials and only used them for marketing?
Just advised clients who had captured three excellent video testimonials from top clients after an industry conference. They were planning to use them solely for external marketing.
Here's what most miss about testimonials:
- Internal impact matters - Share glowing client feedback with your entire team. They're working hard daily without seeing the full impact of their efforts.
- Testimonials fuel motivation - When team members hear clients talking about the difference your company made, it gives them energy, purpose, and confidence.
- Celebrate specific wins - The most powerful testimonials highlight specific problems solved and outcomes achieved. They validate your team's approach.
Imagine your team watching a video where a client explains exactly how your company transformed their business. Suddenly, the daily grind has meaning. The late nights have purpose. The attention to detail matters.
Your best marketing assets might be your best team motivation tools too.
