Unlock Predictable Traction with Remarkable Positioning
Does positioning your agency in a crowded market feel like an uphill battle?
If so, you're not alone.
In today's episode of Vertical Go-To-Market, positioning expert Ton Dobbe delves into the nitty-gritty of product positioning, explores the importance of understanding your clients, and uncovers the "magic concepts" that can truly set your business apart.
We discuss:
- The importance of tailoring messaging, based on verticals and industries.
- How to create predictable traction in business.
- The key questions to ask when researching ideal customers.
- Discovering the elements of your offering that make it truly sticky.
- Success stories of Ton helping B2B companies reposition their business.
Actionable Key Takeaways for Agency Founders:
- Define what makes your company remarkable and find customers willing to pay a premium.
- Verticalize to address unique needs and language of specific industries and markets.
- Focus on shared problems and characteristics within a target vertical to niche down.
- Master the art of positioning to create predictable traction by understanding customer preferences.
🎧 Listen to the episode now:
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Best,
CQ
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