Unique > Similar

In a competitive B2B category, talking about the same ole features everyone has makes you:

Boring
Easy to ignore
Commoditized

Instead, focus on what makes your product unique. You'll be:

Interesting
Hard to ignore
Differentiated

Questions to ponder:

Are we competing on what makes us the same as, or different from our competitors?

What makes our product truly unique?

Do we articulate this different clearly?

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