Three Essential Questions for Great Positioning

We're in an over-communicated world.

10,000 or more advertising messages are being thrown at us daily.

One of the challenges we have as marketers is standing out from the noise.

How do we distinguish ourselves in a way that our buyers care about?

That's the purpose of great positioning.

Here are three essential questions to answer:

1️⃣ What are the unique features of our product our buyers care about?

2️⃣ What important problem does our product solve?

3️⃣ Where is the white space in the competitive landscape?

Answers to these will lay the groundwork for great positioning.