The 'Ugly Truth' About Client Retention
After interviewing over 100 agency clients, I discovered something shocking...
The #1 reason clients leave isn't poor results.
It's feeling like "just another number."
Here's what kills agency relationships:
- Untrained account managers who don't understand their business
- Generic communication that shows zero empathy
- Reactive service instead of proactive guidance
One of my clients has a 9-year average client retention rate. Their secret?
They guarantee to fix ANY technical issue that comes up - no questions asked.
But more importantly, they have real humans who actually give a damn about their clients' success.
Think about that: In a world obsessed with automation, the biggest competitive advantage is still caring more than everyone else.
Your tech stack doesn't matter if your humanity stack is broken.
CQ
