The Status Quo Battle
Everyone obsesses over competitor websites and marketing.
But here's the truth: Your biggest competitor is inertia.
The breakdown:
- 40-60% of deals end in "no decision"
- People fear change more than they desire improvement
- Your job isn't to be better - it's to make staying the same painful
Next time you lose a deal to "we'll think about it" - remember: You're not fighting competitors. You're fighting human nature.
Make the cost of inaction greater than the cost of change.
CQ
