The Power of Saying No
Ever notice how the most successful people seem to say "no" more than "yes"?
Here's why that matters for your agency:
- Scattered Focus = Scattered Results
When you serve everyone, you serve no one exceptionally well. Your team constantly context-switches between industries, killing efficiency and expertise.
- Premium Positioning Requires Specialization
Here’s the thing…Being a generalist makes you a commodity. Specialists command premium rates because they solve specific problems for specific markets.
Do this: Look at your client list. Which vertical already loves working with you? That's your hint at where to focus.
CQ
