The perception of vertical specialization ≠ reality

What people think about specializing in a vertical:

• We’ll be bored dealing with the same problems and people every day
• Too many eggs in one basket
• Too much risk
• Limited growth opportunities
• The work we do won’t be “creative” or groundbreaking

What people find when specializing in a vertical:

• Marketing gets easier and better
• Escape founder-led sales
• Increased prices and clear differentiation
• Scale operations
• Happier, motivated employees

Vertical Specialist > Generalist

Have a great weekend!

CQ