The Hidden Trap Keeping Agency Founders Stuck in Sales
Are you trapped in the founder-led sales cycle? You're not alone.
Meet Alex, a cautionary tale for agency founders everywhere:
- Started as a generalist, saying "yes" to everyone
- Built websites for lawyers, furniture stores, and even the local ice cream truck
- Initial excitement gave way to exhaustion from constant context-switching
- Sales meetings became a blur: "What do these guys want again?"
- Leads? Cases? Clients? Patients? Who knows?
The result? A complex, unrepeatable sales process. Alex was stuck.
The Hard Truth: Generalist agencies struggle to escape founder-led sales.
The Solution: Narrow your focus to one vertical market.
Why It Works:
- Simplifies your entire approach
- Creates a repeatable sales system
- Allows you to scale efficiently
Remember: Simple scales, complex fails.
CQ
