The first step in ROI+ outbound
The first step in ROI+ outbound:
Create an "elite" target list.
Don't:
- Target everyone
- Outsource list creation
- Buy from a lead aggregator
- Aim for quantity
- Avoid scrubbing the list
Do:
- Target a narrow vertical market
- Create the list with your resources
- Source from directories
- Focus on quality
- Look at each lead
Deliver a predictable pipeline of new clients from outbound by focusing on quality accounts.
No "spam your TAM" here.
Quality > Quantity
Have a great day!
CQ
