The downside of a large TAM

When is your total addressable market ("TAM") too large?

It's too large when you don't know each buyer's unique pains and problems within your TAM.

Yes, you *can* sell your Employee Wellness app to companies of all shapes and sizes, but your enterprise buyer has different pains and problems than your mid-market buyer and your local restaurant buyer.

When I see companies go too broad, they market their product with easy-to-ignore generic messaging.

Here's a better way: choose one best-fit vertical to focus on and go deep on understanding their buyer's pains and problems.

Then, your marketing can become impossible to ignore.

Question to ponder:

👉 Is our marketing messaging too generic, or do we clearly articulate we understand our specific buyer?