The Chocolate Cake Theory of Agency Growth
Picture the perfect chocolate cake...
It's 6 inches tall. Perfect frosting. Right texture. Specific ingredients in specific amounts.
Your ideal client has a similar "perfect cake" in their mind when it comes to their agency partner. But here's the problem:
Most agencies try to bake every kind of cake for every kind of customer.
The result? Mediocre cake for everyone.
Instead, focus on:
- ONE type of client
- Their specific "recipe" of needs
- Building systems to deliver it perfectly every time
Example: One of my clients builds WordPress membership sites for associations. They don't try to be everything to everyone. But for associations? They're the obvious choice.
Stop trying to be a bakery. Be THE chocolate cake maker for your market.
CQ
