The biggest myth holding back agency growth
The biggest myth holding back agency growth:
"The market's too small if we specialize in one vertical"
Let me debunk this with some data from my time as CMO at Scorpion👇
Reality: We picked attorneys as our vertical.
- Total addressable market: 64,331 firms
- Average revenue per client: $150K/year
- Market potential: $9.6B
But here's what most miss:
You don't need the whole market to build a massive business.
Simple math:
- Capture just 3% of market
- That's 1,930 clients
- At $150K per client
- Annual revenue = $289M
The secret?
Specialization lets you:
- Command premium pricing
- Build deeper expertise
- Get more referrals
- Scale efficiently
And the best part?
While generalist agencies fight over scraps with vague value props, specialists become THE obvious choice.
The smallest piece of a focused market > the biggest piece of no market at all.
My advice:
Pick a vertical. Go deep. Ignore the myth.
What vertical are you focused on?
