The Best Product

The best product in a competitive market doesn't automatically win.

Instead, the product your buyers perceive is the best will win.

That doesn't mean you shouldn't build an awesome product your buyers love.

👉 But that's not enough.

You also need to win the battle of your buyer's perception.

Questions to ponder:

• Is your product the best in class?
• Who does your buyer perceive is the best product in your market?