The $300k truth about lazy salespeople

The painful reality about salespeople: Most would rather make excuses at 50k than follow a proven system at 300k.

The Framework:

1. Document your winning process (record calls, track metrics, create playbooks)
2. Prove it works yourself (nothing kills excuses like results)
3. Create a certification system (they must prove competency before touching leads)

Real world example: Agency founder set 20% booking rate in 5 hours. Team couldn't match it in 40 hours/week. Why? They didn't believe in the system.

Remember: Your job isn't to motivate - it's to demonstrate what's possible, then hold the line.

CQ