The $1M cookie strategy that scales agencies

Cold emails get ignored.

Generic LinkedIn messages…Deleted.

The best way to get a prospect’s attention is by standing out.

If I were starting an agency today, I’d go all in on gift-based outbound marketing.

Instead of sending another ‘just following up’ message, I’d send thoughtful, targeted gifts to high-value prospects.

Nothing random. Nothing generic.

A book they’ll love. Custom packaging tied to their business. A handwritten note.

This turns a cold outreach into a warm connection.

People remember when you do something different. It sparks curiosity. It opens doors that traditional sales tactics can’t.

But the key is the follow-up.

A thoughtful gift starts the conversation.

Consistent, strategic follow-ups turn that conversation into a deal.

Most agencies are stuck in a cycle of generic outreach.

Nobody remembers another cold email.

They remember the experience you create.

CQ

P.S. Want to master using gifts for outbound? Download my bestselling book: Anyone, Not Everyone.