Stop spending $$ on digital ads

 Facebook or Google won't tell you this, but you need to STOP spending money on digital ads for your own marketing.

Only start once you have:

• Defined a specific target vertical or segment to go after
• Defined the competitive landscape to differentiate from
• Defined your point of view to connect with your true buyers
• Defined your unique positioning to articulate value
• Defined your messaging to cut through the noise

Because if you don't, you're wasting time and money.

Guaranteed.

Questions to ponder:

👉 Have we clarified and defined our positioning and messaging strategy?

👉 Or are we just winging it?

CQ