Stop losing deals with this one sales mistake
The #1 mistake I see agency salespeople make:
Sending contracts before the deal is locked.
Here's the thing...
- Contracts are for memorializing agreements, not negotiating
- Sending too early kills momentum and invites ghosting
- Prospects need clarity before seeing paperwork
The right process:
- Align on scope and pricing 100% via call
- Handle all objections live
- Get verbal agreement
- THEN send the contract
Remember: Every premature contract is a potential lost deal.
Agree? Disagree?
CQ
