Stop hiding behind your logo
One of the biggest mistakes in gift-based outbound?
Looking like a damn brochure.
One of my clients almost made this error. A gorgeous chocolate sleeve... ruined by a big corporate logo and no personal message.
Here’s how to fix it:
- Make the sender obvious. Your name, your cell, your voice.
- Include a story. A memory. A reference. A laugh. Anything that builds connection.
- Brand later. Get the relationship first. Then add your logo to the invoice.
Example:
One agency owner wrote a card that said:
"Growing up, my mom made the world’s best cookies. No one came close. These reminded me of that—and I wanted to share them with you."
Result? Response rate through the roof.
Don’t market like IBM. Market like you.
– CQ
