Sell the transformation through testimonials
Want a powerful testimonial?
Use a "transformation story" framework.
It conveys how your product/service transforms them:
- From stuck To unstuck
- From hopeless To empowered
- From about to lose their job To promoted
This transformation story is called the "From/To's." or “Froto’s”
Here are some examples of From/To's:
✅ "We went from having boring, ineffective training that nobody liked to a fully trained team bursting with confidence."
✅ "We went from having upset clients to clients who finally trusted us again."
✅ "I went from barely managing all the chaos to having clarity and certainty."
Here's the thing...your clients aren't buying your product/service.
They're buying the transformation it gives them.
Sell the transformation through your testimonials.
Question to ponder:
👉 Are we selling a transformation in our testimonials?
