Scaling an SEO-specialist generalist agency
"You have to go slow to go fast." Damon Burton, Founder and President of SEO National.
(🎙️ listen now)
Damon’s company boasts over 80 clients in varied verticals, including travel, software, hospitality, medical, professional sports, and more. So, it’s not our usual VGTM episode. He joins the show to recount how he scaled his SEO-specialist generalist agency.
We discuss:
- How Damon built his seven-figure business from a side hustle and without paid advertising.
- Transitioning from a hands-on leadership role to onboarding a COO.
- The challenges that come with different phases of scaling an agency.
- Why Damon did not niche down.
Actionable key takeaways for agency founders:
- Don’t be afraid to walk away from toxic people and situations; values persist, success follows.
- If you haven’t proven your value yet, find business models that are win-win for both prospects and your bottom line.
- Recognize when it’s time to delegate as a founder so you don’t jeopardize performance.
- Document your company processes from day one to prepare for the day you need to hire more people and onboard them.
🎧 Listen to the episode now:
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Best,
CQ
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